this post was submitted on 21 Aug 2024
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Electric Vehicles

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There is a fundamental truth you have to understand about car companies:They do not exist to make cars. They exist to make money. That distinction, analyst Kevin Tynan tells me, is why they’re not really interested in making affordable electric vehicles.

Perhaps that’s an oversimplification. Tynan is the director of research at an auto-dealer-focused investment bank, the Presidio Group, with decades of experience as an analyst at firms like Bloomberg Intelligence. What he means isn’t that automakers have no interest in affordable products. It’s that their interest begins and ends with winning customers who will eventually buy more expensive, higher-margin products.

One of the auto industry’s dirtiest secrets is that at scale, it doesn’t cost that much more to make a bigger, more expensive than a smaller and cheaper one. But they can charge you a lot more for the former, which makes this a game of profit margins and not just profits. In recent years especially, that’s a big part of why your new car choices have skewed so heavily toward bigger crossovers, SUVs and trucks.

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[–] Exusia@lemmy.world 11 points 2 months ago* (last edited 2 months ago) (1 children)

In our stage of capitalism, these arent even exceptions. 16k for a Versa. Is probably the best deal I've seen in forever, because almost no one makes sub $20,000 cars now. The last New cars I saw for that were economy cars (Sonic/fiesta/fit etc)

Weird, Nissan doesn't have a problem selling Versas for $16k? Chevy doesn't have a problem selling a Malibu for $25k? Honda doesn't have a problem selling a Civic for $25k or an Accord for 28k?

Malibu used to be sub $20,000 new. (2008) Civics were $13-15,000 in 2005 brand new. These prices are outrageous for the amount of car you get by comparison. $25000 for a civic? It's small and goes vroom. For 3,000 more you have an Accord! Compared to an Accord Civics have no storage, small legroom, an engine that makes them zippy for sure, but it's not as if the Accord is a slouch. At this stage mpg is comparable.

And what happens to the customers who literally can't afford the expensive models? There's a lost sale for every one of them.

If you're not interested in playing the game of taking on massive debt Then that's fine - in their eyes you can keep buying used cars. For this type of person, they've fought so hard to make every car so unfixable to the average person. Parts and service departments are free to make a killing if you can't fix it yourself.

For those that insist on buying dates models you CAN fix - You can forever own hand me downs with ghosts under the hood, gremlins in the electrical lines and odometers with 6 digits. It's just a numbers game where eventually you will buy one that shits out way sooner than you can afford before your mentality suggests "maybe reaching deep on a CC and getting something with warranties wouldn't be so bad?"