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YouTube is Losing The War Against Adblockers (www.howtogeek.com)

submitted 3 months ago by AnActOfCreation@programming.dev to c/technology@lemmy.world

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YouTube is intensifying efforts to combat adblockers, including blocking video playback and warning users of potential account suspension.
Increased ads on YouTube have driven many users to adblockers, hurting both YouTube’s ad revenue and content creators reliant on ad-based income.
Despite these measures, many users are leaving YouTube or finding workarounds, leading creators to seek alternative revenue streams off-platform.

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[–] JasonDJ@lemmy.zip 5 points 3 months ago (2 children)

Do they give the creators any control over where the ad breaks are? Seems like they just get thrown in all willy-nilly, too often and in the middle of sentences.

[–] Evilcoleslaw@lemmy.world 4 points 3 months ago* (last edited 3 months ago)

They get some control but it depends on the content how exactly it works. I think for normal videos they get a say right from the start where the breaks are. But I know one guy who does YT and he live streams and has to clean up every VOD because they just randomly pepper ads all throughout.

[–] Vespair@lemm.ee 3 points 3 months ago

Hopefully somebody who actually makes monetized Youtube videos will join the conversation to answer that one, as I'm not certain. I'm a pretty active Youtube watcher and fairly savvy on the culture, so from what I've gleaned I believe there is some control given to creators but I believe it is somewhat limited. For example if you watch the Sorted channel (a UK-based food channel) with ads on, they seem to pretty consistently happen at small scene transitions, which leads me to believe the Sorted team is doing their part to strategically place them.