this post was submitted on 20 Aug 2024
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The vice president is rolling out her first revenue-raising policy proposal as the Democratic presidential nominee and drawing a contrast with GOP opponent Donald Trump.

Vice President Kamala Harris is calling for raising the corporate tax rate to 28%, her first major proposal to raise revenues and finance expensive plans she wants to pursue as president.

Harris campaign spokesman James Singer told NBC News that she would push for a 28% corporate tax rate, calling it “a fiscally responsible way to put money back in the pockets of working people and ensure billionaires and big corporations pay their fair share.”

If enacted, the policy would raise hundreds of billions of dollars, as the nonpartisan Congressional Budget Office has projected that 1 percentage point increases in the corporate rate corresponds to about $100 billion over a decade. It would also roll back a big part of former President Donald Trump’s signature legislation in 2017 as president, which slashed the corporate tax rate from 35% to 21%.

Trump, meanwhile, recently said he would cut taxes even further if elected president, including on businesses.

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[–] credo@lemmy.world 33 points 3 weeks ago (5 children)

Any way we can tax advertising at 100%?

[–] Karyoplasma@discuss.tchncs.de 4 points 3 weeks ago (2 children)

I'm still stumped how ads make money. If your product ad interrupts my enjoyment, I am now fully aware of what I will not buy under any circumstance. How does that benefit anyone?

[–] dan@upvote.au 3 points 3 weeks ago* (last edited 3 weeks ago)

You're not the average person though. A lot of people do respond to ads. The average ROI (return on investment) for digital ads is 200-500%, meaning for every $1 the advertiser spends on ads, they make $2 - $5 back. Retargeting ads (the ones that show you products you've viewed before) are even more effective.

The reason ads are so prevalent is because people want stuff for free, and ads work well enough to cover the costs of providing a free service. I'm not saying they're bad or good, just that that's the state of things today.

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