Technology

37585 readers

313 users here now

A nice place to discuss rumors, happenings, innovations, and challenges in the technology sphere. We also welcome discussions on the intersections of technology and society. If it’s technological news or discussion of technology, it probably belongs here.

Remember the overriding ethos on Beehaw: Be(e) Nice. Each user you encounter here is a person, and should be treated with kindness (even if they’re wrong, or use a Linux distro you don’t like). Personal attacks will not be tolerated.

Subcommunities on Beehaw:

This community's icon was made by Aaron Schneider, under the CC-BY-NC-SA 4.0 license.

founded 2 years ago

MODERATORS

remington@beehaw.org

alyaza@beehaw.org

TheRtRevKaiser@beehaw.org

gyrfalcon@beehaw.org

rs5th@beehaw.org

coldredlight@beehaw.org

Los@beehaw.org

SemioticStandard@beehaw.org

144

FTC bans fake online reviews, inflated social media influence; rule takes effect in October (www.cnbc.com)

submitted 3 weeks ago by alyaza@beehaw.org to c/technology@beehaw.org

19 comments fedilink hide all child comments

you are viewing a single comment's thread
view the rest of the comments

[–] alyaza@beehaw.org 29 points 3 weeks ago

Along with prohibiting reviews written by nonhumans, the FTC’s rule also forbids companies from paying for either positive or negative reviews to falsely boost or denigrate a product. It also forbids marketers from exaggerating their own influence by, for example, paying for bots to inflate their follower count.

Violations of the rule could result in fines being issued for each violation, according to the rule. This means that for an e-commerce site with hundreds of thousands of reviews, penalties for fake or manipulated reviews could quickly add up.