Photo by Wolfgang Kippes
The caption called this a sperlingskauz, which was translated to "Sparrow Owl."
I'd never heard of a Sparrow Owl, but the EPO has a scientific name that is Latin for "Sparrow Owl" that I will assume is how it got its German name.
They're packaging is pretty distinctive as it is, but I'm a little sad they named it after such a cool animal, but then did not seem to have an owl related logo or anything other than the Adventure Glue bottle, which I don't think exists anymore.