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A bipartisan data-privacy law could backfire on small businesses − 2 marketing professors explain why. (theconversation.com)

submitted 2 months ago by ModerateImprovement@sh.itjust.works to c/technology@lemmy.world

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[–] BertramDitore@lemmy.world 69 points 2 months ago (3 children)

That article really rubbed me the wrong way. It was a bunch of marketing people basically saying “privacy isn’t all it’s cracked up to be because it doesn’t make poor people rich” and “you’ll ruin the ability of small businesses to thrive if you don’t allow them to base their businesses on intrusive mass surveillance.”

The arrogance is astounding. If you can’t start a business without invading my privacy, you should rethink your business model. Just because surveillance marketing makes finding customers easier, doesn’t make it right. This part in particular is absurd:

Privacy can be, in some sense, a problem of the privileged. We know of no rigorous study showing that toughened digital marketing privacy policies produced tangible economic benefits for anyone, let alone lower-income consumers.

No, privacy is a problem for all of us, not just the privileged. To suggest otherwise is a deflection. It’s not always just about economics, even the working class have other things we value.

[–] ItsComplicated@sh.itjust.works 19 points 2 months ago

We know of no rigorous study showing that toughened digital marketing privacy policies produced tangible economic benefits for anyone, let alone lower-income consumers.

You do not need a study to see the numerous headlines of companies having their data breached of your personal information they did not even have permission to collect.

I suppose the significant amount of money spent on fines, repairs, lawsuits, ransomware do not count.

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