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A bipartisan data-privacy law could backfire on small businesses − 2 marketing professors explain why. (theconversation.com)

submitted 1 month ago by ModerateImprovement@sh.itjust.works to c/technology@lemmy.world

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[–] ItsComplicated@sh.itjust.works 19 points 1 month ago

We know of no rigorous study showing that toughened digital marketing privacy policies produced tangible economic benefits for anyone, let alone lower-income consumers.

You do not need a study to see the numerous headlines of companies having their data breached of your personal information they did not even have permission to collect.

I suppose the significant amount of money spent on fines, repairs, lawsuits, ransomware do not count.