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‘His rhetoric has made Tesla toxic’: is Elon Musk driving away his target market? (www.theguardian.com)

submitted 3 months ago by BrikoX@lemmy.zip to c/teslamotors@lemmy.zip

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There are signs the billionaire is becoming unpopular with the very demographic group most likely to buy EVs

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[–] Red_October@lemmy.world 39 points 3 months ago (1 children)

It's not driving away his target market, it's fully changed it. His target market is now MAGA brain-rot Republican weirdos, who also want an EV. It's not a big market.

People with concern for and a desire to do something about Climate Change are the largest demographic buying EVs, and they are a very left-leaning bunch. To say Elon's rhetoric has pushed that market section away is a dramatic understatement.

[–] yeahiknow3@lemmy.dbzer0.com 12 points 3 months ago (1 children)

I would’ve bought a Tesla years ago, if it weren’t for that piece of shit.

[–] IphtashuFitz@lemmy.world 8 points 3 months ago

I did buy a Tesla years ago. Won’t consider replacing it with another one when the time comes…