this post was submitted on 08 Aug 2024
312 points (95.3% liked)

Technology

59599 readers
3037 users here now

This is a most excellent place for technology news and articles.

Our Rules

  1. Follow the lemmy.world rules.
  2. Only tech related content.
  3. Be excellent to each another!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, to ask if your bot can be added please contact us.
  9. Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 1 year ago
MODERATORS
L3s@lemmy.world
L3s@fry.gs
L4s@fry.gs
L4s@lemmy.world
enu@lemmy.world
312
Ad industry initiative abruptly shuts down after lawsuit filed by Elon Musk’s X (arstechnica.com)
submitted 3 months ago by some_guy@lemmy.sdf.org to c/technology@lemmy.world
52 comments fedilink hide all child comments
you are viewing a single comment's thread
view the rest of the comments
[–] vanontom@lemmy.world 12 points 3 months ago

I read this similarly. Most significantly, advertisers in the group are probably less likely to spend on tweeter now. The complete opposite of Elen's goal. The advertisers simply "deleted" the group (not any actual ad agencies), because it was calculated to cost the least. The group, GARM, was an attempt to collectively manage harm to their brands, which they will obviously continue to do in other ways.