this post was submitted on 29 Jul 2024
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Fuck Cars

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A place to discuss problems of car centric infrastructure or how it hurts us all. Let's explore the bad world of Cars!

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[–] flamingo_pinyata@sopuli.xyz 92 points 1 month ago (1 children)

It was a genius marketing strategy for the time.
How do we make people buy more tires? Motivate them to drive to interesting destinations out of town.

[–] wallybeavis@lemmy.world 32 points 1 month ago

When they initially created the Michelin guide (more a booklet), they gave it away for free to garages, automotive shops, and filling stations as promotional material. Unnfortunately because it was free, the employees were using it to prop up things, just left them laying around and generally didn't use it as a promotional device. Once Michenlin started charging for the guide, drivers started looking more closely and started using the guides increasely for trips