https://www.smbc-comics.com/comic/leisure
Alt text
Sometimes I look out the window and think of how many babies are now part of a personal brand.
Bonus panel
It is possible to simply not buy into whatever status symbols are current.
The same as it has always been possible to not buy into beauty products, fast fashion, new cars and a million other worthless expressions of social status.
Though that does usually mean branding yourself as an outlier to some degree.