this post was submitted on 10 May 2024
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EA is looking at putting in-game ads in AAA games — 'We'll be very thoughtful as we move into that,' says CEO (www.tomshardware.com)
submitted 5 months ago by Salix@sh.itjust.works to c/games@sh.itjust.works
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EA CEO Andrew Wilson confirmed the company is considering putting ads in traditional AAA games — titles that players purchase up-front for around $70 apiece. In the Q&A part of EA’s latest earnings call, Eric Sheridan from Goldman Sachs asked Wilson about dynamic ad insertion in traditional AAA games. Wilson said, "…Advertising has an opportunity to be a meaningful driver of growth for us." He then continued, "…we have teams internally in the company right now looking at how we do very thoughtful implementations inside of our game experiences."

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[–] pancakes@sh.itjust.works 0 points 5 months ago* (last edited 5 months ago) (1 children)

Many words come to mind when i think of EA and "thoughtful" is an antonym of most of them.

[–] alphafalcon@feddit.de 0 points 5 months ago

Oh, they're putting a lot of thought into it I'm sure.

That thought being "Money, Money, Money, Profit, Profit" of course.

[–] CosmicCleric@lemmy.world 0 points 5 months ago* (last edited 5 months ago)

Fellow gamers, now is the time to push back on this crap. If you don't do it now, you'll live with this forever. They tried doing this in past generations as well, and failed.

Spread the word, tell others. Be vocal! Advocate for this not happening.

And if someone tells you that this isn't preventable, tell them not to be cynical. Remind them of the other positive changes we were able to have happen recently in gaming, and that in the past when they tried this, the pushback was successful in keeping the gaming companies from doing so.

And remember, some of those you would try to convince are probably astroturfers/bots.

(https://lemmy.world/comment/9976907) (https://lemmy.world/comment/9977246)

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