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YouTube is Losing The War Against Adblockers (www.howtogeek.com)

submitted 3 months ago by AnActOfCreation@programming.dev to c/technology@lemmy.world

459 comments fedilink hide all child comments

YouTube is intensifying efforts to combat adblockers, including blocking video playback and warning users of potential account suspension.
Increased ads on YouTube have driven many users to adblockers, hurting both YouTube’s ad revenue and content creators reliant on ad-based income.
Despite these measures, many users are leaving YouTube or finding workarounds, leading creators to seek alternative revenue streams off-platform.

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[–] nyan@lemmy.cafe 7 points 3 months ago

There's no winning a perpetual game of whack-a-mole, especially when having no moles (=viewers) left also means that you lose.

[–] IndustryStandard@lemmy.world 7 points 3 months ago

There's a large war going on behind my uBlock plugin.

[–] xelar@lemmy.ml 6 points 3 months ago (4 children)

Meanwhile Odysee goes ads free...

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[–] thesmokingman@programming.dev 6 points 3 months ago (7 children)

I pay for YouTube Family. I consume a lot of YouTube and I want to support the creators I watch. At its current price point, YouTube Family is reasonable. Several households in my family get ad-free YouTube for what is a reasonably low price point for each household.

If the price goes up much (eg if I were paying the single price of $11 per household), the creators I really enjoy continue to get pushed out or change content because of shitty ad rules, or they pull the whole “must be in the same household” bullshit I would drop it in a heartbeat just like I’ve dropped most streaming providers. Streaming has become cable and YouTube has been shooting itself in the foot by forcibly changing content for advertisers. I come to the platform for content, not advertisers.

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[–] x00z@lemmy.world 6 points 3 months ago

They kept trying to ruin my experience so I've switched to Invidious and Odysee.

Invidious only for the content creators that don't crosspost to Odysee yet.

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