The meme implies that consumerism is a choice people made and not a system they were forced into. Regan relaxed the rules on advertising to children at the same time TV was a co-parent in millions of homes.
A small study from 2010 showed that children too young to read could distinguish dozens of corporate logos, including from companies that don't advertise to kids.
https://abcnews.go.com/Business/kids-mcdonalds-toyota-disney/story?id=10333145