If you want to convince people to become vegan,--or even vegetarian--you need to be inviting to them. The same goes for any political or religious movement; if you actively alienate people and tell them that they aren't welcome before they can even try to join, then they likely never will.

I was a Mormon missionary. Yeah, it's a cult. And you know how they recruited new cult members? By being extra loving and kind to people that were considering joining (and also hiding the really weird shit, like how they believe they eventually become gods themselves). It's called "love bombing". Mormons are absolutely, 100% convinced that they have the only correct religion, and that all other religions are false. But they will be your best friend ever while they're trying to lure you in.

Vegans could learn from this.

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