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Coca-Cola’s new AI-generated Christmas ad is as bad as you’d expect (pivot-to-ai.com)

submitted 4 days ago by dgerard@awful.systems to c/techtakes@awful.systems

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[–] TherapyGary@lemmy.blahaj.zone 0 points 4 days ago (16 children)

I mean it's basic and boring but, considering the production cost was probably (a lot?) less than $1,000, compared to the $5,000+ it would've cost if filmed/animated traditionally, that seems like a win. And the average viewer isn't even gonna notice. In fact, they're getting plenty of free publicity for using AI to make it thanks to articles like these

[–] huskypenguin@sh.itjust.works -2 points 4 days ago (2 children)

I would guess the original commercial was in the vicinity of 10 million? And the new one would be like...$10k? Maybe more.

[–] dgerard@awful.systems 5 points 4 days ago (1 children)

I doubt that.

[–] huskypenguin@sh.itjust.works -3 points 3 days ago

I don't.

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