At this point I'm going to Ladbrokes and betting against everything Kotaku promotes. They are like Jim Cramer of the gaming industry.
this post was submitted on 06 Sep 2024
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I feel like Minecraft has kind of lagged in popularity with the current crop of 5 to 12-year-olds compared to some of the newer games, like Roblox.
That may be so, but that's irrelevant to them. Their IP is Minecraft, not Roblox. They only need to appeal to the largest demographic of people who enjoy Minecraft (aka kids, not adults). The other interests of their target audience are hardly relevant. All that matters is that they're interested in the topic though to see a movie.
Or more accurately, bug their parents to pay to see the movie. Because those are additional tickets, too.
Players aged 15 to 21 make up the largest group of Minecraft’s player base at 43%.
The remaining 21% consists of players between 22 to 30 years old, and 20.59% are users aged 61 to 80.
You might be thinking of demographics from like 10 years ago, but those kids grew up dude. Kids are not the primary demographic.
People need to wake up to the fact that these movies are ads to sell shit. This is an ad to sell Minecraft to a new generation in of kids. Why in the world do you think they keep rebooting movies that's made for kids like Star Wars and Transformers? Because they sell toys to kids.
So, why Minecraft movie? You admit the stats yourself: they need a new generation of kids to like Minecraft to sell Minecraft branded shit. They don't even have to play the fuckin game as long as they're paying for cheap branded clothing and plastic and skins for kids to show off to their friends what brand represents their personality the best.
I don't think you're wrong. I do think a good movie would be more profitable than a bad one. I wouldn't show my kid this movie out of principle, because I happen to be of a generation that cares about this franchise. I wouldn't buy any merch, toys, or clothes either. I'm sure some would, but I feel strongly that this movie won't generate the profits they want, and it'll be specifically because they made something terrible.