Since I'm a WoW addict, naturally I'm a Blizzard fan, of sorts. But my mind is blown every time I see anything from Call of Duty on the launcher. I've been really out of the loop, and recently saw this.... and I'm shocked. You have to BUY the game for "open beta access", like how does that make any sense? Also, the general look of the game and its marketing now looks like a $5 ripoff FPS game on Steam... What the heck happened?
I haven’t looked into the beta itself. This particular ad seems to say you can use the exclusive items from the pack in the beta.
Edit: I just googled it. There is an early access beta but there is also an open beta.
But really the answer to "why is it like this?" Is "because money."