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Privacy-Preserving Attribution: Testing for a New Era of Privacy in Digital Advertising
(blog.mozilla.org)
this post was submitted on 22 Aug 2024
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I will say it again: The way i read it, it sounds like the companies will get some general data if their ads work, without a profile about you being created. I am fine with that.
Just imagine what a boon it would be for the “normal“ less tech savvy, if advertisers switched to a more privacy respecting technology like this.
If more privacy focused people don't like it, they can simply disable it by ticking one box, without negative consequences (unlike content blockers and similar techniques where a website can penalize you, turned off PPA is not detectable).
It has no downsides as far as I am concerned. It doesn’t give advertisers additional data that they wouldn’t already be able to get, it just creates the option of measuring their ads in a privacy respecting way.
Companies get extra data through Firefox, which now acts on behalf of the ad corporations.
But advertisers have better options, both for reach, or for privacy. They can simply do A/B testing on their own, without involving a third party...
*If you trust the advertiser, they can do it on their own. If you don't trust the advertiser, then the additional third party does nothing.
You mean extra data compared to them using any other advertising model, like google advertising? Do you have a source for that?
Because that is what PPA has to be compared to, and not to no ad measurement at all. It‘s meant to be replacing other advertising measurement techniques.
The comparison chart looks like it‘s copied from somewhere, would you mind sharing? I wouldn‘t mind a deeper dive into the topic.
In particular, these claims never get accompanied by examples of what extra data these companies get through PPA. Presumably, because there is none.
You know what they say about people who assume, especially when it's about a company that had to sneak their changes into the browser in a way that would make even Google executives blush.
...except when you assume that data gets leaked despite literally nobody having been able to point to anything that indicates that it's happening?
It is Mozilla's job to show us what data is shared. Mozilla failed on that front.
If you want to be the Mozilla evangelist, then show us all on Mozilla's behalf exactly what data gets sent over, so that we can replicate it.
Here:
A "value"!
How very specific!