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YouTube is Losing The War Against Adblockers (www.howtogeek.com)

submitted 3 weeks ago by AnActOfCreation@programming.dev to c/technology@lemmy.world

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YouTube is intensifying efforts to combat adblockers, including blocking video playback and warning users of potential account suspension.
Increased ads on YouTube have driven many users to adblockers, hurting both YouTube’s ad revenue and content creators reliant on ad-based income.
Despite these measures, many users are leaving YouTube or finding workarounds, leading creators to seek alternative revenue streams off-platform.

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[–] NutWrench@lemmy.world 65 points 3 weeks ago* (last edited 3 weeks ago) (3 children)

YouTube is also aggravating customers who use their official apps by increasing the frequency and length of the ads. In just 4-5 months, I've seen YouTube ad lengths on Roku go from 10-15 seconds to 30 seconds, to a minute.

They're trying to recoup lost ad revenue by pissing off the one demographc most likely to sit in front of the TV the longest.

[–] mctoasterson@reddthat.com 1 points 3 weeks ago

I think they should have included "ad free YouTube" as a perk for their YouTube TV service, which I had for a short while. Instead they wanted you to pay an extra subscription cost for YouTube Premium to get rid of ads.

The dark pattern game they play with the "skip" options and the increasing amount and random placement of ads is really offputting.

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