this post was submitted on 20 Aug 2024
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YouTube is Losing The War Against Adblockers (www.howtogeek.com)
submitted 3 weeks ago by AnActOfCreation@programming.dev to c/technology@lemmy.world
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  • YouTube is intensifying efforts to combat adblockers, including blocking video playback and warning users of potential account suspension.
  • Increased ads on YouTube have driven many users to adblockers, hurting both YouTube’s ad revenue and content creators reliant on ad-based income.
  • Despite these measures, many users are leaving YouTube or finding workarounds, leading creators to seek alternative revenue streams off-platform.
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[–] NutWrench@lemmy.world 65 points 3 weeks ago* (last edited 3 weeks ago) (3 children)

YouTube is also aggravating customers who use their official apps by increasing the frequency and length of the ads. In just 4-5 months, I've seen YouTube ad lengths on Roku go from 10-15 seconds to 30 seconds, to a minute.

They're trying to recoup lost ad revenue by pissing off the one demographc most likely to sit in front of the TV the longest.

[–] Evilcoleslaw@lemmy.world 6 points 3 weeks ago

On rare occasions YouTube will play exceptionally long videos as ads. When YouTube Red came out I got multiple entire hours long shows as ads (as a "free preview!") I'm pretty sure Ive gotten one of the movies they put up for free viewing as an ad before.

Obviously you can skip after 5 seconds or whatever but they hope to catch someone playing stuff in the background. Probably to increase their crappy view count for those features to sell actual ads later.

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