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YouTube is Losing The War Against Adblockers (www.howtogeek.com)

submitted 3 weeks ago by AnActOfCreation@programming.dev to c/technology@lemmy.world

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YouTube is intensifying efforts to combat adblockers, including blocking video playback and warning users of potential account suspension.
Increased ads on YouTube have driven many users to adblockers, hurting both YouTube’s ad revenue and content creators reliant on ad-based income.
Despite these measures, many users are leaving YouTube or finding workarounds, leading creators to seek alternative revenue streams off-platform.

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[–] bobs_monkey@lemm.ee 200 points 3 weeks ago (9 children)

Even better, you work for one of the wealthiest corporations in the world with virtually unlimited resources at your disposal, and you still get your asses handed to you by a handful of people with laptops.

[–] paraphrand@lemmy.world 55 points 3 weeks ago (8 children)

If they didn’t have to support the web, and various legacy platforms, the could lock it all down with drm more easily.

[–] Quill7513@slrpnk.net 136 points 3 weeks ago (6 children)

Hence Google's proposal to DRM the web

[–] b3an@lemmy.world 10 points 3 weeks ago (1 children)

And people's response has shown its not easy or even working.

[–] umbrella@lemmy.ml 8 points 3 weeks ago (1 children)

in tech*. most people don't even know or care about it

[–] gravitas_deficiency@sh.itjust.works 5 points 3 weeks ago (1 children)

That’s far less true now that they’re breaking the functionality of tons of adblockers that it was a few years ago.

[–] umbrella@lemmy.ml 5 points 3 weeks ago (1 children)

most normies i know don't care about it.

i have no idea how they use the internet without them, but here we are.

[–] ticho@lemmy.world 3 points 3 weeks ago (1 children)

Yep, most of my non-tech friends just say "Ads? Oh yeah, I don't even notice them anymore, I got so used to them." whenever that topic pops up in a conversation.

[–] umbrella@lemmy.ml 1 points 3 weeks ago

ive got the "ads are cool so benevolent facebook can keep our beloved skinner box free!" type of answer.

they really did brainwash the normies.

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