this post was submitted on 19 Aug 2024
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People need to stop buying the thinnest thing.
Do people buy the thinnest thing? Laptops or phones maybe to some extent, but TVs I sincerely doubt.
And having gotten to interact with the real process of product development, I gotta say in my (relatively narrow) experience it's based a lot more on vibes/politics than market research or focus groups.
I can totally see "make it as thin as XYZ" being a hard requirement for no better reason than a PM felt strongly about it, and no-one had all three infinity stones necessary to call them out (engineering knowledge, understanding of the PD pipeline, and political capital).
I have a 2018 OLED, and the ratio of comments by guests about thinness vs picture quality is 3:1.
Try to turn up the contrast and saturation to 200 %, that should increase the comments on picture quality :)
FR tho, mine is also impressively thin but like... I discovered that when I unpacked it? Thinness is not effectively conveyed by marketing material, and maybe it's because I haven't set foot in an electronics store in years but aren't TVs typically laid out in a way that you don't see them from the side?
Maybe I'm totally off-base and it truly is a big factor for normies shopping for a TV, but I just can't even really understand how a 3 cm thick panel would significantly impact sales compared to panel tech, size, cost, and ancillary features.
However now that I think about it, maybe "thick" LCDs can't go bezel-less? That I could easily understand how it impacts the overall esthetics (or even practicality with respect to Ambilight for instance).