this post was submitted on 19 Aug 2024
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Procreate takes a stand against generative AI, vows to never incorporate the tech into its products | TechCrunch (techcrunch.com)
submitted 3 weeks ago by Stopthatgirl7@lemmy.world to c/technology@lemmy.world
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Popular iPad design app Procreate is coming out against generative AI, and has vowed never to introduce generative AI features into its products. The company said on its website that although machine learning is a “compelling technology with a lot of merit,” the current path that generative AI is on is wrong for its platform. 

Procreate goes on to say that it’s not chasing a technology that is a threat to human creativity, even though this may make the company “seem at risk of being left behind.”

Procreate CEO James Cuda released an even stronger statement against the technology in a video posted to X on Monday.

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[–] Aceticon@lemmy.world 45 points 3 weeks ago* (last edited 3 weeks ago) (5 children)

No doubt his decision was helped by the fact that you can't really fit full image generation AI on iPads - for example Stable Diffusion needs at the very least 6GB of GPU memory to work.

That said, since what they sell is a design app, I applaud him for siding with the interests of at least some of his users.

PS: Is it just me that finds it funny that the guy's last name is "Cuda" and CUDA is the Nvidia technology for running computing on their GPUs and hence widelly used for this kind of AI?

[–] MashedTech@lemmy.world 46 points 3 weeks ago (1 children)

They're all run on cloud, for commercial products.

[–] Aceticon@lemmy.world 2 points 3 weeks ago* (last edited 3 weeks ago)

Good point, I had forgotten that :/

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