this post was submitted on 19 Aug 2024
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Saw an article recently, can't remember where, that basically said that the sole reason fast food was doing so poorly was pricing. That McDonald's was charging Texas Roadhouse prices, so people were choosing to skip McDonald's and go to Texas Roadhouse.
I haven't even considered McDonald's because their pricing skyrocketed post pandemic when inflation was high. They saw other businesses justifying large price increases by blaming inflation and the idiot consumers accepting the lie, and just ignored the niche their product is in, cheap shit.
Before the pandemic to be able to get a McDouble, Spicy McChicken and Fries for $4 with tax. Granted, the fries were only $1 with a digital coupon, but that coupon was always there. It was like the 2 tacos for 99¢ deal at Jack in the Box, you just gotta use the app.
Now that same group of food is $9 and the coupons available are dogshit. 15% off my $10 meal is not a good deal when sales tax is $12%. I'm not really saving much compared to things like BOGO offers and $1 items like it used to be constantly.