this post was submitted on 13 Aug 2024
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For me it's that I don't want short form video anywhere near my view.
I went to a bar for a drink the other day. They had TVs all over the place which I normally don't care for but it looked like golf or something I could just ignore. After I ordered my drink I realized how wrong was.
It was actually some weird short form video TV channel. They croped the 16:9 screen into a 1:1 square with moving neon lines in the "empty space" where there was no video. Each video was about 5 seconds long and showed brainless content of people using a Rube Goldburg machine or doing card tricks and other such nonsense.
Once I realized what was happening it was too late as I got my drink and I felt compelled to finish it and pay. I tried to ignore the 5+ screens in my view but they were too big and eye-catching to really ignore. I kept catching myself looking at one of the screens after a minute or so. I felt like I was getting serotonin raped between ads.
Eventually I moved to sit by a window and stare at a tree. I'll never go back to a bar like that again.
This reads like a cyberpunk vignette; I enjoyed it. Thank you. I've started to take note when something decidedly cyberpunk happens in day-to-day life. I make a lot of notes.
Extrapolating a bit, here are the next steps
Certainly. Having worked in advertising for 25 years, that's probably just phase one. Those short videos will eventually be different for each person seeing the screen... and largely A.I. generated with few humans in the loop. In the flip side, people will probably be able to program their smart glasses to hide all that shit. It's an arms race over our attention already. See: Trudell's "mined mind." Or Bo Burnham, for that matter.